15 Ways To Get More Followers On TikTok

TikTok is the trendiest social platform of the moment. It has reached almost three billion app downloads between Google Play Store and App Store; in the first quarter of 2022 it was the most downloaded app in the world , surpassing both Instagram and Facebook. And that’s why, from already established creators to simple users who dream of following in the footsteps of their illustrious peers, there is a race to gain more fans.

In this article we will try to explain how to get more followers on TikTok , illustrating all the smartest ways to increase your follower base day after day. These are methods that are accessible to everyone, free, and have proven to work for a large number of users, unlike expensive software and reckless strategies that often and willingly deny the same basic principles of marketing.

Before we begin, we would like to emphasize that none of us has a magic wand, much less can we make promises knowing that we cannot keep them. And those who say they have it (the magic wand) and go so far as to make proclamations that are as pompous as they are unrealistic, are almost always not sincere. Or rather, they know they are lying. Which is even worse.

How to get more followers on TikTok

Let’s start right away with the description of each point on how to get more followers on TikTok: here is a list of 15 useful tips to increase the number of fans and followers on the popular Chinese social platform.

  1. Publish original content

More than a piece of advice, it’s the rule that underlies everything. Your personality must come out in your videos , the audience watching you must say: “Wow, I’ve never seen anything like this, let’s follow it”.
If instead you publish content that is the same as everyone else, nine times out of ten you will go unnoticed, with the result of publishing, publishing and publishing without gaining followers. Yes, just a waste of time.

  1. Identify your target audience

One of the greatest football coaches in history usually divides Italian coaches into tacticians and strategists, explaining that the winners will always be the latter and not the former. Why? The reason is simple: at the basis of success, there must be strategy. The
same happens on social media, including TikTok: before randomly publishing content after content, the ideal is to study the niche audience you intend to address and take care of the creation of videos based on the target audience.

  1. Upload videos every day

While there is no magic number, posting videos more frequently can help you get more followers on TikTok. You can start by scheduling one piece of content to be released per week, then increase the rate of posting, up to a daily schedule.
Again, there is no “more videos = more followers” ​​equation, but it is an element that certainly helps if included in a broader strategy.

  1. Educate your followers

The best content on TikTok , that is, those that perform better than others, entertain on one hand and educate on the other .
In this sense, a potentially excellent video involves clearly sharing the most important information about your products or services that can improve or simplify the life of your audience (and here comes back to the point about the importance of identifying your target audience in advance).

  1. Include popular music in your videos

We certainly aren’t discovering it today, TikTok is an app that has a close connection with music. But there is music and music. If you love Lucio Battisti’s songs, for example, it doesn’t mean that they will work on an audience like TikTok’s.
Popular music is identified with the trendiest songs of the moment : if you don’t have the slightest idea where to start, the app itself comes to your aid by indicating which songs are incorporated by other, more popular users.

  1. Publish at the right time

The best time to publish new content is when most of your fans are online .
To understand the right times and days, in inverted commas, you will necessarily have to go through tests, trials, experiments first. Once you have found the right balance, you can automate the publication of new content using the scheduling tool included in your account.

  1. Organize duets with other TikTokers

Teaming up, that is, collaborating with other tiktokers, is one of the best ways to get yourself known by other groups of fans and, therefore, have a better chance of gaining new followers.
The advice is to always choose users who have a similar number of followers to yours. Then, as your follower base grows, you can perform with more popular users.

  1. Participate in challenges

Challenges on TikTok are like milk for breakfast, Sandro Piccinini’s commentary in the Champions League, or the scent of life (cit.) of an advertisement that made the history of communication in its time. In short, challenges are an essential part of TikTok and participating in them is important to gain visibility (and consequently followers).

  1. Learn from the experts

Let’s put it this way: there’s always something to learn in life. No, it’s not a phrase thrown out there, without any value, on the contrary.
Does it also apply to TikTok? Of course. The smartest thing to do is to carefully watch videos from accounts similar to yours that have been so successful among users that they’ve managed to make a video go viral .
Have they used any particular “trick”? Is there a common element that recurs in most viral videos? And if so, how can I import them into my content while maintaining originality?

  1. Follow current hashtags and trends

What do TikTok, Instagram and Twitter have in common ? Hashtags , not to be understood as random words preceded by asterisks, but trendy topics on the basis of which to prepare one or more videos , without ever losing sight of your uniqueness.
Do you want to increase your followers on TikTok? Then get involved, every day, by taking advantage of current trends to gain visibility that you otherwise wouldn’t have.

  1. Upgrade your gear

In a social network where it is very important to gain the user’s attention in a matter of seconds, the eye also wants its part.
The most popular Tiktok users have invested in professional cameras, lights and everything else to make their videos perfect. If you also want to follow in their footsteps, start putting aside some money to be able to reinvest it in improving your equipment.

  1. Gain followers by following profiles similar to yours

Another method that has proven to be valid over the years to get more followers on TikTok is to follow similar profiles. In addition to following them, you should also interact with them , in order to build a real community based on the same (or almost) interests, consequently increasing the level of engagement of your profile.

  1. Learn the basics of photography

Improvisation, nowadays, gets you nowhere. The best TikTokers make well-groomed, professional-looking videos . Do you think it’s a coincidence? Nothing could be more wrong.
While on the one hand there may be a natural propensity for photography, on the other it is unthinkable that all the most famous TikTok profiles were born photographers. It is more likely, instead, that they learned the basics of photography, to then refine their knowledge with the camera, even if it is only that of their smartphone.

  1. Share your TikTok profile on social media

Do you have a large following on Instagram, Facebook, YouTube, or Twitter? Great, then you can share your new TikTok profile on the social networks where you are most popular, so that users who already follow you start following you on the popular Chinese app too. Maybe not everyone will start following you en masse, but it is already a good starting point to grow your fan base.

  1. Check what content performs best for your account

Finally, one last piece of advice that may seem trivial but isn’t at all. To get more followers on TikTok, create content that your audience likes .
The social platform offers all the tools you need to understand which videos generate more engagement and which don’t. Logic dictates that you should focus more on creating content that you know works, avoiding wasting time on videos that have shown little interest.


The 15-point guide on how to get more followers on TikTok ends here. Have you tried any of these tips yet? And if so, what was the result? If you have any questions or concerns, feel free to leave a comment on our social pages.

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